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| May 17, 2008 |
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Want to communicate with your audience in an innovative and immediate
way? Try Smart E-mail.
E-mail Marketing Statistics
- E-mail marketing is 25 times more effective than banner ads
at generating results.
- Eighty-five percent of the responses happen within 48 hours.
- Fifteen percent of interactive sales come from e-mail promotions.
Profound Communications has been offering its clients cost-effective
electronic solutions for many years and prides itself on being able to
offer the latest technology. The Smart E-mail package offers:
- Format of the e-mail message - Smart E-mails are created as
HTML documents. Customers unable to accept HTML messages will receive a text version
of the e-mail.
- Text for the e-mail message - Profound will write each e-mail
message using articles contained in the client's newsletter, promotional
materials, and/or by consulting the client's Web site.
- Artwork and the proofing process - Profound Communications
will select appropriate images to accompany the text for each e-mail
message. Two proofing cycles will be included with each monthly message.
- E-mail lists - The client will provide Profound Communications
with an electronic list of names and e-mail addresses currently collected.
Profound will merge the list with those collected from the client Web
site sign-up form that Profound provides in HTML code. Profound will
manage this data for the client during the agreement and will provide
it upon request.
- Monthly activity report - Each month Profound provides a report
detailing the number of recipients opening the e-mail, recipients that
clicked through to the client's Web site as a result of receiving the
e-mail, and manage those addresses that bounce as undeliverable. This
will determine a 100 percent accurate ROI.
- Privacy Policy - All data collected on behalf of the client
will be used and maintained in accordance with the client's privacy
policy.
Click here for more information and pricing.
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